Reverse-Market Orientation and Corporate Brand Development
نویسندگان
چکیده
منابع مشابه
The Effect of Corporate Culture and Market Orientation on Iranian Industrial SMEs’ Performance
The purpose of this paper is to analyze the simultaneous effect of Corporate Culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. To this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. The samples were selected based on a stratified sampling of commodity and specialty indust...
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ژورنال
عنوان ژورنال: International Studies of Management & Organization
سال: 2007
ISSN: 0020-8825,1558-0911
DOI: 10.2753/imo0020-8825370403